Without question, a score of 54 would be the perfect round of golf; 18 birdies on 18 consecutive holes. The perfect round. Chase54 is an up and coming golf apparel company and, as the name implies they are in pursuit of creating perfect golf apparel. From the look (and feel) of the products they produce, Chase54 could well be the next big thing in golf apparel.
In an industry that is so competitive, getting the proverbial leg up on the competition is imperative if you want to succeed. Chase54 has two such advantages, the first being the ability to bring the latest apparel technology to market faster than any other brand – up to a year quicker with some fabrics. Collectively, these guys have been at it for over 35 years and their factories and mills have lived on the cutting edge of fabric technology for decades. Fabrics like DryFuze, High Gauge, and Sorona, have been in their repertoire for quite a while. There is no middleman in the Chase54 chain of garment evolution. They used to be the middleman and have since found a way of eliminating that need and delivering new fabrics to market quicker.
Secondly and equally important in this industry is years of real life, competitive golf experience embracing both successes and failures. Corporate officials have played the game of golf at the highest levels and have figured out which aspects of a garment hinder a player and which features make a garment likable. Sure they’ve had their ups and downs but are now flying through the industry at breakneck speed, creating a buzz with their bold, new styles.
Like other companies in an industry that is trending toward eco-friendliness, Chase54 is spinning yarns made out of recycled plastics and coffee grounds. One unique fabric they offer is their Sorona Flycool – a polymer sourced from corn which is both soft and durable as well as stain resistant and moisture wicking. They also offer a weather resistant polyester blend that holds up well in wet conditions.
Some of their more interesting styles are unique; stripes both centered and off-center on an otherwise solid color polo add a certain flair to the garment, making it stand out on the golf course. The placements of their logo and creative tags displaying the CHASE54 name are carefully chosen and appear in a variety of places: above pockets and on belt loops on shorts and on the nape of the neck and collars on many polos. This makes the branding stand out without screaming “look at me”.
Attention to detail, quality and comfort are all important in golf apparel and Chase54 has hit the mark on all three. Little things like gripper-tape in the waist so those shirttails stay inside the pants; the StaCrisp pocket, a waterproof back pocket that keep scorecards and yardage books as good as new show their innovative side. The super fine polyester/spandex mix in their Fishburne collection is probably the lightest fabric available in the industry today. It’s a light, stretchable fabric that allows for full range of motion in the golf swing without any pinching or binding. Shorts have a very relaxed comfortable fit and sport pockets that actually have some real depth. My Chase54 shorts have a phone/media pocket in the right leg which is a nice addition.
Important to the consumer is price and Chase54 pride themselves on having affordable golf clothing that looks good both on and off the course. Buying directly off their website, you will find high quality polos that retail for $44 – $80 depending on the style; shorts run anywhere from $50 – $72. Compare that with similar products that top the three digit mark and the savings start to add up.
It is clear to me that Chase54 has their eyes set on being a recognizable name in the golf apparel business. From the looks of the products they offer, they are well on their way to achieving their goal. For more information on the company or to purchase any of their products, visit them online at www.Chase54.com.