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SST PURE – Take Your Clubs to the Next Level.

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I think it’s safe to say the golfers will do almost anything within moral, ethical, and legal bounds to gain extra yards, especially with the driver. We’re constantly swapping out clubheads, adjusting face angles, changing shafts, whatever it takes. And manufacturers goad us on, promising that their new technology will deliver extra yards. If all of their claims were true, we’d be hitting our drives 400 yards! It’s rarely the arrow, most likely the Indian.

Fear not fellow golfers, there is a proven technology that can help you add distance to your driver and every other club in the bag. It’s called SST PURE and it involves repositioning your golf shafts to minimize bending and twisting. Rotating the shaft into the clubhead with the hard side or stiffest side toward the target cuts down on the total amount of variation.

Despite what you may think – or have been told – golf shafts are neither perfectly straight nor perfectly round. Studies show that the irregularities in the structure of your golf shaft can cause off-line bending and twisting during the golf swing. This can cause an increase in shot dispersion and inconsistent performance from club to club.

The SST PURE process identifies those asymmetries that exist in every golf shaft and locates each shaft’s most stable orientation. What you get is a more consistent performance and a uniform feel from each club. Golfers typically see and feel the difference immediately! It works on any shaft, steel, or graphite, in any flex.

Now for the good news, several studies have shown that PUREing a shaft leads to greater clubhead and ball speeds which leads to, you guessed it: increased distance! In some cases almost a full extra club in distance! Players who PURE their shafts tend to shrink their shot dispersion and hit more accurate shots.

If you’re an obsessive-compulsive person and prefer all of your shaft labels in the same place – usually up or down – consider this therapy. Odds are that because of the way your current shafts are made, the weak side isn’t going to be in the same place on all of them, hence that perfect look will be no more. But your shots will look and feel a lot better.

I read somewhere that almost $2 billion has been won on the PGA TOUR by golfers playing shafts that had their shafts PUREd. The process is quite easy, simply decide which clubs you’d like to have PUREd and ship them to SST PURE. There’s no need to disassemble them, SST PURE will do that for you. Once they’ve taken your club apart they’ll analyze your shaft with the SST PURE machine and rebuild your club to its original specs unless you tell them in the comments section you want something changed. They’ll put a new grip on it and send it back to you. You’ll receive an email from the company showing how each shaft was rotated.

Once a shaft had been PUREd, it will never become unPUREd, unless of course, you snap it in which case it can be used to stake tomatoes. PUREing a shaft usually costs between $30 and $40, depending on location.

A lot of golfers these days are realizing the value of having their golf clubs custom fit. It’s the best way to get the most out of your equipment. Club Champion is one of the top club fitters in the country and has been PUREing clubs for a while. Nick Sherburne, the Founder of Club Champion saw so much value in SST PURE that he bought the company! SST PURE is currently licensed by golf club fitters in about 39 states in the U.S. and 19 other countries including Australia, Bahamas, Canada, England, Germany, Holland, Indonesia, Ireland, Japan, Mexico, Northern Ireland, Scotland, South Korea, and Switzerland. For more information or to begin the pureing process, visit them online at www.sstpure.com