All great brands have great logos: Lacoste has its crocodile, adidas it’s three stripes and Puma has it’s cat. But they just can hold a candle to Vineyards Vines’ and their smiling whale!
Vineyard Vines is a brand that continues to grow in popularity; I see their T-shirts and apparel popping up everywhere. The brand was founded in 1998 by two brothers, Shep and Ian Murray, who still own the company today. They got their start selling neckties 
out of a backpack, funded totally by credit card debt. They sold over 800 neckties their first weekend in business, paid off their credit cards and the rest as they say is history!
The company began producing golf apparel a number of years ago and has recently upped the ante, introducing the Jim Nantz Collection. While the entire Vineyard Vines apparel line can be considered “luxury apparel,” the Jim Nantz Collection takes that up a notch. Nantz is not only one of the best known media personalities around the world, he always looks marvelous too!
One look and feel of the Ocean Avenue Patterned 1/2-Zip Sweater and you’ll quickly know what I mean. This garment from the Jim Nantz Collection is crafted from a very high quality fabric that is 55% polyester/45% Merino wool. It is extremely wrinkle resistant and moisture wicking while having a very soft touch. This 1/2-zip sweater features ribbed cuffs, hem, and collar as well as faux suede trim and zipper puller. The Ocean Avenue Patterned 1/2-Zip 
Sweater is available in sizes XS – XXL and in either Gray Heather or Blue Blazer. It’s a great opportunity to emulate Jim Nantz and look your best on the golf course. We all know that when you feel good, you play your best!
The men’s Breaker Pants are a break from tradition golf apparel and designs. They are sewn from a durable 98% cotton/2% spandex fabric that provides a little extra stretch. The fit is on the modern side, somewhat tailored with a slight taper from the knee to the ankle. The front slash pockets and back pockets provide ample storage for all of your golf necessities but it’s the all-over 
print that separate these pants from anything else on the market. Remember the paint by number pictures you did as a kid? That’s what this design looks like, only the numbers are missing. It’s an attractive, abstract design that combines flamingoes and floral patterns, creating a very unique look that is sure to turn some heads. If the design is overwhelming, the Breaker Pants are also available in nine solid colors with waist sizes ranging from 29 – 46.
The Destin Stripe Long-Sleeve Polo is perfect for cool morning rounds. The fabric has built-in stretch for extra range of motion in a classic, relaxed fit. The UPF 50 sun protection weaved into the fabric keeps you protected from the sun’s rays and the moisture wicking properties will keep you dry and cool as the day heats up. The self-collar and three-button placket create a great golf look and the smiling wale on the left chest and back of the neck identifies the brand. The Destin Stripe Long-Sleeve Polo is available in sizes XS – XXL and in Blue Depth Tejeda. As comfortable as this polo is, it’s DESTINed to become your favorite!
Vineyard Vines has a lot of great golf apparel for women too. The UPF Striped Margo Shirt Dress is a chic garment that represents the company’s attempt to resurrect the golf dress; it’s quickly become a favorite among the ladies. It’s sewn from a 90% polyester/10% spandex fabric that has a little extra stretch and wicks moisture away from the body, keeping you cool and dry all day long. The Margo Dress features UPF 50+ sun protection and elbow-length sleeves, providing added protection from the sun’s harmful rays. The ocean-inspired stripes, self-collar and five-button placket give this dress a classic golf look. It’s available in sizes XS – XXL and in either Crystal Blue or Neon Pink.
This is just a small sample of what Vineyard Vines has to offer golfers this spring. I urge you to check them out and pay special attention to the Jim Nantz Collection. It may be a little higher priced but the look and durability of the collection make it worth paying a little more. Visit their website at www.vineyardvines.com.